MIGROS: A VS. B
In this promotion Migros (Switzerlands biggest retailer) produced two new flavors for several of their brands and let the fans decide, which flavor should stay on the shelves. To involve the young target-group, two competing bands were created, representing each flavor. In several of the battles costumers were so engaged that they purchased all the products in only half the promotion-time.
Find the clips in full length here.